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This Ares (BAF) toy was added on September 2017 and originally released in 2008. It may be harder to find this action figure as it's an exclusive to Walmart. This action figure is part of the Marvel genre within the Marvel Legends series. It is part of the Ares Build A Figure collection which includes 10 action figures. Quite a few (63) of these toys are in user collections so it does seem to be somewhat popular.