Transformers Studio Series Optimus Prime (ROTB) (Buzzworthy)
  • Transformers Studio Series Optimus Prime (ROTB) (Buzzworthy)


    OPTIMUS PRIME and the AUTOBOTS keep watch in case of a TERRORCON attack.

    Convert the action figure from robot to truck mode in 34 steps. Pose the Optimus Prime toy in the included Street Festival Stakeout removable backdrop scene.
  • Figure Number: BB 102

    Wave: Target

    Year: 2023

    Retail: $33.99 UPC: 5010996141958 TargetDPCI: 087-26-0164 Series: Studio Series Group: Buzzworthy
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Where to Buy:
RetailerPriceDiffLowest Found
ebay Sold AuctionsAvg: $69.83+$35.84 (+105%)$59.50
ebay Buy It NowAvg: $65.64+$31.65 (+93%)$45.00
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The average price based upon the last 3 sold auctions is: $69.83

[High: $75.00/Low: $59.50]. The average Buy It Now price is $65.64 based upon 52 filtered active auctions out of 60.

Scroll right for more price history in $USD.



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This Optimus Prime (ROTB) toy was added on May 2023 and also released in 2023 with a retail price of $33.99. It may be harder to find this action figure as it's an exclusive to Target. This action figure is part of the Transformers genre within the Studio Series and is number BB 102. It can be found online by using the following codes: UPC: 5010996141958, Target DPCI: 087-26-0164 and on eBay (paid link). With an average selling price of $69.83, this toy is somewhat collectible as it's selling for 2x over its retail price. Hundreds of collectors have this toy (198) in their user collections, so it does seem to be very popular.

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